The last few years have seen dramatic changes in how society communicates, sources information and interact with the media. With an increasingly crowded landscape, how can FinTech firms distinct their messaging to ensure they stand out from the crowd? What platforms can FinTechs utilise for content creation and amplify their thought leadership? And how can FinTechs craft a story that can hold the attention of a broad range of stakeholders? Innovate Finance will be hosting a PR Workshop during UK FinTech week which will explore the different tools, methods and skill-sets to be utilised to craft a multi-media communications plan.
The session will cover:
The Modern 'Media' Landscape (Digital and Traditional)
Creating and Selling Your Story (Digital and Traditional)
Building a Content Pipeline (Digital)
Best practice tips for thought leadership content that attracts your target audience (Digital)
Martyn James, Media Relations Specialist
Ina Yulo, Global Head of FinTech and Financial Services, Manager of UK Communities Team at BrightTALK